Winsted – The Entrepreneurial Center of Northwest Connecticut is offering the workshop, How To Grow Your Business During The COVID-19 Pandemic, on January 28, 2021, 6 to 8 p.m. through an online platform. The seminar is sponsored by the Northwest Connecticut Economic Development Corporation with funding provided through the Economic Development Administration’s CARES Act disaster recovery funds.

The event is free and open to the public although registration is required at Eventbrite.

The two-hour seminar will focus on how small to medium-sized businesses can improve their online visibility. Topics will include:

• How to increase online visibility through Search Engine  Optimization (SEO), Search Engine Marketing (SEM), and local SEO;
• Online marketing strategies that will help businesses target customers and keep them engaged.
• Understanding the importance of online reputation.

The seminar will be presented by Lance Leifert who formed Conquest in 1997 as a digital agency. Conquest saw the changes in marketing trends and converted to an integrated marketing agency in 2015 offering both traditional and digital marketing services with strong digital capabilities. As pioneers in this new style of marketing agencies, Conquest has grown to be recognized as an industry leader and has helped clients of all sizes with strategizing and the implementation of cutting-edge integrated marketing programs. Leifert has become known as an industry expert in digital marketing and teaches seminars and classes across Connecticut.

The Entrepreneurial Center of Northwest Connecticut is located at Northwestern Connecticut Community College and works in partnership with the Northwest Connecticut Chamber of Commerce, Service Corps of Retired Executives (SCORE), and the Winchester Economic Development Commission. For more information contact Jane Williams at jwilliams@nwcc.edu.

To register for this seminar go to: https://www.eventbrite.com/e/132313038861