Mission
This career program prepares students for entry-level positions in marketing, retailing, and sales. It may also be beneficial to those who are interested in job advancement or a career change.

Faculty
Valerie Royals, M.S., vroyals@nwcc.edu, 860.738.6304 [Department Chair]
Stacey Williams, M.B.A., swilliams@nwcc.edu, 860.738.6427

OUTCOMES

Upon successful completion of all program requirements, graduates should be able to: 
1. Identify concepts necessary for success in marketing, retailing, advertising, and sales.
2. Know the risks and strategic moves required to effectively market products and services in today’s global market.
3. Grasp the interrelationships between marketing and the entire business process in order to achieve overall strategic goals.
4. Demonstrate well-developed customer service skills and appropriate human relations skills.
5. Work competently in teams and individually.
6. Communicate effectively verbally and in writing.

COURSEWORK

SEMESTER 1

ACC* 113 Principles of Financial Accounting – 3 credits
BMG* 202 Principles of Management – 3 credits
BMK* 201 Principles of Marketing – 3 credits
*Business Elective – 3 credits

SEMESTER 2

BMK* 220 Sales – 3 credits
BBG* 210 Business Communication – 3 credits
BMK* 140 Retailing OR BMK* 230 Advertising & Promotion – 3 credits
*Business Elective – 3 credits

TOTAL CREDITS 24

*Electives selected in consultation with advisor